EVENT PRODUCER JOB DESCRIPTION

Find detail information about event producer job description, duty and skills required for event producer position.

What's the difference between event planner and event producer?

Planning is a critical step in any event. It allows for the coordination of participants and resources, helps to ensure that the event is successful, and can help to improve the overall feel and atmosphere of an event. In most cases, event planners have a lot of experience and knowledge in their field, which makes them an essential part of any organization.

How can I be a good event producer?

12 event planning skills you need for success in today's world are communication, networking, problem solving, negotiation and budgeting. By knowing these skills and using them correctly, you can create a successful event plan that will please your guests and make your budget fit your needs.

What is the meaning of event production?

Event production is the careful planning, coordination, and execution of every element, no matter how big or small, needed to provide clients and audiences with a unique, mesmerising and unforgettable event experience. By meticulously planned and executed events, businesses can create memorable moments for their customers and spectators. From small meetings or family gatherings to high-profile events such as weddings or launches, event production is an essential part of any business. By taking the time to plan everything correctly, businesses can ensure that their events are not only successful but also memorable.

What are the responsibilities of an event planner?

If you're looking for an event planner who can help organize and run your next party or function, look no further than the team. The creative minds are always brainstorming new ideas to make your event stand out and they can handle all the logistical details so you can relax and enjoy your guests.

Can an introvert become an event planner?

introverts have a lot to offer when it comes to wedding and event planning. Not only are they great at communicating with others, but they can also be amazing at coordinating and putting things together. Whether you're an introvert or not, there's definitely a lot to gain from pursuing your career goals and dreams in this industry.

How do I start an event production company?

You could start your own event planning business by developing a business plan, choosing the right entity to operate in the event planning market, and securing necessary insurance. You could also work with suppliers and staffing resources to expand your operation.

What qualifications do I need to be an event planner?

If you're looking for a career that offers plenty of opportunities for growth and advancement, event planning may be the perfect field for you. With a few basics under your belt, you can develop your skills and +1 your causes c?l?bres. From campus events to city-wide gatherings, there's no shortage of opportunities to shine in this field. Some of the key qualifications you'll need to become an event planner include: having a degree in Event Planning or related field; being able to work independently; being able to communicate effectively; and possessing excellent organizational skills. If you have all of these qualities, there's no reason not to consider pursuing a career in this industry.

What degree do you need for event planning?

As an event planner, you will have a lot to choose from when it comes to your career options. You can work as a freelance event planner, or take on a more structured job at a busy resort or amusement park. In any case, you will need to have some skills in meeting and event management in order to succeed in this profession.

Is Event Planning a good career?

There are many types of careers that can be had in the world of events, and event management is one of the most popular types. Events are a great way to bring people together and make a difference. People who have the skills and experience to manage events can be very successful.

What is the importance of event production?

When planning your next conference, consider using your own employees or yourself to help with the logistics. This will save you time and hassle. Inviting delegates, researching available venues and accessibility, and before you even start on the agenda can all easily turn into a logistical nightmare.

What is event production and logistics?

Event logistics is the science of planning, controlling and managing the transfer, storage and other tangible and intangible operations performed in the process of event planning and management. Event planners use event logistics to ensure that all essential steps in the event process are completed on time, within budget and to high standards. By understanding the various aspects of event logistics, you can create a successful event that runs smoothly and without incident.

What are the types of event management?

Event management is an advanced method of advertisements that can be used to promote your business or product. It allows you to plan and manage events in order to attract attention and create a positive image for your company. Event management can be used for various purposes such as exhibitions, product launches, conferences, and more.

How do I become a event planner with no experience?

There are many ways to get experience in event planning. One way is to find a job in the industry and learn all you can about planning events. You can also attend local events and chat with different people who work in the industry. Finally, you can volunteer with local organizations and learn more about what they do.

How much does an event planner make?

A meeting, convention, or event planner can make a good living. In 2020, the median salary was $51,560. The best-paid 25 percent of planners made $67,250; while the lowest-paid 25 percent made $38,460. A meeting planner?s job requires creativity and innovation. They must come up with innovative ideas to help plan events and conferences.

What does Event director do?

The Event Director's tasks include developing policies and overseeing the event online. They also have responsibility for dealing with sponsors, government and the media.

How do I start a career in event planning?

Looking to jumpstart your event management career? Here are 12 strategies to help you grow and develop your skills. Start with an education. A degree in event management can give you the skills you need to manage large events, as well as develop your public speaking and public relations abilities. Earn professional certifications. Not all events are created equal, and there are a number of different certification programs that will help you gain the experience and knowledge you need to be successful in this field. Find your niche. Once you?ve earned a few professional certifications, it?s time to start looking for events that are closer to where you live or work. This will give you more opportunity to meet potential clients and increase your chances of success. Engage online through social media. Social media is an powerful tool for networking and building relationships with potential clients. By using social media platforms such as Facebook, Twitter, and LinkedIn, you can connect with people who share your interests and might be able to help with your event planning dreams. Attend local events. Attend local festivals, fairs, or other popular events in order to get a taste of what this industry is like firsthand. This will give you

How do you become an event coordinator?

If you're looking for an exciting and rewarding career in event planning, then Indeed has the perfect job for you. As an event planner, you'll be responsible for planning and executing events, both small and large. With years of experience under your belt, you'll be well-equipped to take on any event! In addition to your skills in event planning, you may also need to be well-versed in marketing and public relations. However, if that's something you're interested in pursuing, Indeed has a range of events planners who are ready to teach you everything there is to know! So whether you're looking for some exciting new challenge or just want to stay up-to-date on the latest events trends, Indeed is the perfect place for you!

What is the difference between event planner and event coordinator?

A well-planned event can make your guests feel like they are a part of the community. The event planner takes care in planning the event, making sure all details are executed smoothly. The event coordinator ensures that all required information is received and acted on in a timely manner.

What is event management course?

In this event management course, you will learn how to plan and market events like festivals, meeting, birthdays, festivals, orientations, parties, tours and many more types of events. The major objective of this event management course is to cover the following modules: The first module will cover the basics of planning an event including designing a plan and objectives for your event. The second module will cover the process of marketing your event including creating a marketing strategy and executing it. The third module will cover the process of managing an event including setting up logistics such as food and drink provision, transportation or security for your guests, setting up an insurance policy for your event and much more.

How do event managers get customers?

If you're looking to get busy planning events, carve out a niche for yourself in the industry. build up a solid portfolio of clients or start your own website. advertise on social media or build up a local buzz. Network with nonprofits to find new opportunities.

How do wedding planners get paid?

A wedding planner charges you a fee for organising your wedding PLUS accept commission from your venue or suppliers. So, if you have hired a wedding planner for full planning, you are paying 15% of the budget with a minimum fee but the wedding planner also takes commission.

Where do event planners work?

The planners in the business world spend most of their time in offices. They are usually working on-site at hotels or convention centers. They travel frequently to attend events they organize and to visit prospective meeting sites, sometimes in exotic locations around the world. The planners in this field are very creative and have a lot of ideas for upcoming events.

Do you need a degree to be a Wedding Planner?

If you're looking for a career that's both creative and lucrative, wedding planner may be the perfect option for you. A Wedding Planner or Supporting Course with Wedding Planner with Finance and Business can help you find the right role for you, and let you work in a field that's growing rapidly. With all of the new wedding trends and services on the rise, there's no reason not to give wedding planner a try!

Do event managers get paid well?

In the field of event management, one can find a decent salary for an entry level position. After gaining experience, an individual can progress their job title and earn a higher salary. At a senior position, an individual could earn a minimum of Rs. 35,000 per month.

Which degree is best for event management?

In recent years, many students have chosen to major in creative writing or media studies. This is due to the increasing demand for creative professionals in the modern world. Creative writing and media studies allow students to explore their passions and interests in a more depth than other subjects. In addition, these courses provide students with a strong foundation in critical thinking and writing skills which are important for future endeavors.

Is event planning stressful?

The stress of event planning can be hard to ignore. This year, CareerCast has rated ?event coordinator? as one of the most stressful jobs on Earth. Just slightly less stressful than running into burning buildings, this position can be very time-consuming and demanding. However, with the right skills and experience,event coordinators can make a huge impact on any event.

How do I get a job in event management?

A recent event management apprenticeship, internship or university placement will give you a good introduction to the industry and looking great on your CV.

What's another name for event planner?

The coordinator of a group of students who are interested in learning about chemistry will often choose a meeting location and coordinate other details. They are responsible for ensuring that all students have a positive experience and that they learn the information they need to succeed.

What is event production schedule?

A production schedule is a master timeline for coordinating live event production teams. It details what the various productions teams including audio, video, lights will be doing over the course of an event onsite. This can include everything from set up to wrap up. By knowing what needs to be done in advance, producers can avoid any surprises and ensure a smooth production.

How does event marketing work?

People love events! They get to see new things and meet new people, all while getting involved in something they love. Events are a great way to promote a product, service, cause, or organization. Some of the most popular events are concerts, conventions, and sporting events. Whether you?re looking to promote an event or just have some fun with your friends, there?s something for everyone.

What is the importance of event management?

Events are an important part of any company's operations. They allow a company to promote its brand and make new relationships. A well-managed event can either boost or damage a business's reputation and client base.

What are the 5 C's of event management?

When planning an event, it is important to determine the WHY of the event. The Why of an event is the why behind it- what will it achieve? There are many different reasons for events, but here are 5 that are particularly important: 1. To accomplish a goal- an event can achieve a number of goals, such as disrupting traffic or making a statement about what the company stands for. 2. To build relationships- events can create new relationships with customers, employees, or partners. 3. To celebrate a milestone- an event can marking a moment in someone?s life or marking an accomplishment. 4. To generate excitement and interest- events can stir up excitement and curiosity in people around them. 5. To generate word of mouth buzz- events have the potential to create word-of-mouth buzz by drawing attention to something special or exciting happening

How do you design an event?

Looking to create an event that will help your business grow? Then you need to consider the goals of your event and the budget restrictions you will have. By understanding the constraints, you can come up with creative ideas that fit within your budget. With a little creativity, anything is possible!

What is the meaning of event logistics?

Events are always a lot of work. logistics support services help make sure everything goes smoothly, from getting the event swag to ensuring that the venues are ready. These services can include everything from logistical support for events like concerts and sporting events to helping with registration and travel.

What are the 3 types of events?

There are three main types of events which are private, corporate and charity: Private events happen between people who know each other and are not related. They can be held at home or in a public setting. Corporate events happen between companies and are usually more formal. They can be held in a company office or at a business meeting. Charity events happen between people who have a cause and want to make a difference to someone else. They can be held in a church or synagogue.

What are the 2 types of events?

A corporate event is a business meeting that focuses on the company and its customers. A private event is more for relaxation and charity events are for giving back to the community.

What are the 11 roles in an event management team?

An event manager is responsible for planning, organizing, and running events. They work with other departments, such as marketing and logistics, to make sure the event is successful. Event managers also have a role in Sponsorship Negotiation and Event Venue Management.

Can event planning be a side job?

"After years of planning, I have finally secured my spot as an event planner. I enjoy working with clients and helping to create unique events that are sure to impress. My experience and love of language make me the perfect choice for events that require coordination and communication. With my skills in both writing and public speaking, I am confident that I can help your event go off without a hitch. Contact me today to learn more about my services!" - source.

Is wedding planning a good career?

It is not hard to plan a wedding, let alone have the best one. You can choose a location, invite guests, and get everything squared away. However, it is important to keep in mind that weddings are not always easy moneymakers. There are many costs associated with hosting a wedding, such as flowers and cake, which can add up quickly. Additionally, often times weddings are scheduled around other events or family obligations. This means that you may not have the chance to enjoy yourself as much as you would like.

How can I become event planner after 12th?

Some of the best event management courses after 12th include Diploma in Event Management, PG Diploma in Advertising, Media and Public relations, BBA in Event Management, MBA Event Management etc. These courses will give you the skills and knowledge to manage large events with a wealth of experience.

What is the highest paying job?

Anesthesiologists are the highest-paid professionals in the world. They make a lot of money and can be found working in hospitals, clinics, and even prisons. They are responsible for giving patients anesthesia and helping them feel comfortable during their procedures.

Can event planners make six figures?

Although California has the highest employment level for event planners, it is not the most populous state. New York City has more people, making it a more diverse and vibrant place to work.

Where do wedding planners make the most money?

In America, wedding planners are some of the highest-paying professions. In San Jose, CA, for example, a wedding planner can earn $22.17 per hour. In Charleston, SC, a wedding planner can earn $19.47 per hour. In Temecula, CA, a wedding planner can earn $18.85 per hour. In Grand Rapids, MI, a wedding planner can earn $18.28 per hour. In Chandler, AZ, a wedding planner can earn $18.14 per hour

How do you become an events director?

As a director of events, you need to have a degree in a relevant field and a proven track record in leading successful events. You must also prove to employers that you are an effective leader, planner, and organizer all in one. As a director of events, you will be responsible for creating and managing events for your company or organization. You will need to be able to create engaging and informative exhibits, manage protesters and attendees, and much more. If you are interested in becoming a director of events, please click the link below and submit your resume for review.

What does an event project manager do?

A project manager is responsible for the successful planning and execution of events such as conventions, trade shows, and meetings. They work closely with clients to determine their needs and objectives, and then develop a plan to ensure that the event meets these goals. A project manager has experience in different areas of event planning, such as research, design, programming, and coordination. They are also able to manage multiple tasks simultaneously and can quickly adapt to changes in the environment.

What do event planners wear?

"As an event planner, I often wear monochromatic dark outfits with shades like gray or navy. It allows me to blend in and be inconspicuous at events." - source.

How do I become an events manager without a degree?

Event management is a highly technical and challenging field. It requires a great deal of knowledge, experience and creativity. However, if you are able to put in the hard work and learn from the best, you can make a successful career in this industry. There are many different fields within event management, but it's important to focus on one or two specific areas. For example, if you want to be a successful event planner, you'll need to have a strong understanding of planning and coordination tasks. You'll also need to have strong skills in marketing and sales. If you're looking for an easy career path, don't forget about the volunteer sector. There are many great opportunities waiting for you if you take the time to look into them. You can help out at local events or join an online group that is focused on creating valuable connections with people across the globe. In order to be successful in event management, it's important to put in the hard work from day one. This means spending time researching the industry and developing your skillset accordingly. After all, success is not guaranteed without proper preparation!

Do you need a degree to be a wedding planner?

If you're looking to become a wedding planner, or even just support someone else during their planning process, there's no need for a degree. A Wedding Planner or supporting course with Wedding Planner with Finance and Business can be beneficial, as you'll be able to find the right role for you.

What are the five job responsibilities of an event manager?

In today's fast-paced, ever-changing world, organising events is a critical part of any business. event organisers must be able to manage an event budget and create a successful event marketing strategy. Event organisers should also be able to design an effective event programme and manage the team required to successfully execute an event. Finally, organisers should analyse the success of their events to ensure that they continue to achieve high levels of success.

How much do event coordinators make?

Event coordinators in Auckland City face many challenges each day, from coordinating events to maintaining a well-organized space. This salary is great for someone who is interested in working in this industry and wants to make a difference.

What is another name for event coordinator?

She is a highly skilled event coordinator who specializes in organizing and managing events. Her skills allow her to create unique and memorable events for her clients. She has a knack for ensuring that all involved parties are on track and that the event runs smoothly. She is an excellent communicator and enjoys working with her clients to ensure that every detail is taken care of.

What is an event specialist?

Event planners or event producers are responsible for creating event concepts and selecting venues. They also budget and secure sponsorships, handle logistics, and handle event marketing. They also negotiate with sub-contractors and evaluate event effectiveness.

What is a senior event producer?

"I am responsible for leading and executing events across experiential activations, conferences, award shows and meetings. I manage, prioritize and oversee events alongside the client services team advising on creative concept and program development through initial briefing to reconciliation. I have experience in event planning and execution including developing marketing materials, running promotional campaigns and managing expectations." - source.

What is the role of Event Management Services?

Our team is responsible for the planning, scheduling, tracking, and reporting of your event and program. They communicate with state and national agencies to ensure that your event and program are in compliance with agency regulations. The team is experienced in managing events large and small, including but not limited to: conferences, workshops, classes, and conventions.

Who is more successful introvert or extrovert?

Most people think that introverts make better employees than extroverts. However, this is not always the case. In fact, the most common route to a higher salary is taking on a management role. This is because an introvert can be more responsible for more people than an extrovert.

What are introverts good at?

introverted people are usually better listeners. They may take mental notes and focus intently on what the other person is trying to express ? as opposed to simply waiting for their chance to speak. Introverted people are often better at problem solving than extroverted people, which may account for their preference for quiet environments.

Why extroverts are better than introverts?

In a study published in the journal Personality and Social Psychology Bulletin, it was found that extroverts are more skilled at networking with colleagues. They also tend to experience more positive emotions, which can help them maintain their work performance.

Is event planning a good career?

Many people in the world of events feel that this field is a great career choice. There are many skills that are necessary for success in this field, and event management makes a great career for those with the experience and skills. Event management is an important career choice for those who feel they have the skills and experience to succeed. It allows people to work with clients and make sure that all of their needs are met while they are working on events. This field is growing rapidly, so it is important to stay ahead of the curve and learn as much as you can about this growing industry.

How do event companies make money?

Sponsorship opportunities are one of the most popular methods event organisers rely on to generate additional income from their events. However, it's not uncommon for sponsorship deals to miss the mark. One common culprit is not meeting the right expectations. Sponsorships can provide an opportunity for an event organisers to reach a large audience, but they need to be careful that they don't overspend and lose out on valuable business relationships. To make sure your sponsorship deal meets your needs, take the time to read through the contract carefully and ask questions about any potential liabilities that may arise.

How can I be an event planner without a degree?

If you're looking to get experience in event planning, it's important to find a way to do it in a fun and responsible way. One way to do this is by working as a volunteer for local organizations. This will give you the opportunity to meet different people and see how they handle events. You can also find work as an event planner through online platforms like Indeed.com or Eventbrite. These platforms allow you to plan and manage events quickly and easily.

Are event planners happy?

Event planners are happy with their careers because they have a lot to offer. They enjoy working with people and making a positive impact on the world around them. In fact, the satisfaction survey found that this profession ranks highly in career happiness among those working in the field.

What is the least stressful job?

There are many jobs that can make you feel stressed, but sonography is one of the least stressful jobs. A Diagnostic Medical Sonographer can be a very demanding and important job, but it's also one that can be very rewarding. Sonographers work with patients to measure sounds and images to help diagnose diseases and problems. This is a demanding and often challenging job, but it's one that can be extremely rewarding if done correctly.

Which is the most stressful jobs in the world?

Usually, the 25 most stressful jobs are in fields such as sales, construction, and IT. However, there are many other careers that can be extremely stressful. For example, anesthesiologists can be incredibly risky and dangerous jobs, while construction managers must constantly manage tight budgets. There is always a risk of leaving a job after only a few months because of the intense pressure to meet deadlines and meet company standards.

What do you mean by event design?

A vision for an event can be quite simple or it can be quite complex. However, the basic idea is that a space should be designed in such a way that it looks great and feels great. All of the visual details should work together to create the desired effect.

What are some examples of event logistics?

A successful event is all about planning and executing flawlessly. By following a few simple tips, you can make your event run smoother and avoid any problems. One of the most important things to keep in mind when planning an event is to consider thevenue. When choosing a location, it's important to consider factors like location, security, capacity, estimated attendance, indoor and outdoor space, budget, etc. Another important factor to consider when planning an event is transportation. by choosing a reliable transportation provider you can reduce your risk of having to deal with issues later on. Finally, it's important to remember that you need to provide your guests with the best possible experience. By using the latest presentation technology and methods you can make sure that your guests have a great time and leave feeling satisfied.

What is the role of an event director?

The Event Director is responsible for the planning and coordination of all human resources required to organise and conduct the event. They will develop an event management plan that will include volunteers as well as paid staff. They will also be responsible for ensuring that all necessary permits are obtained and that all necessary safety precautions are taken.

What does an event production manager do?

Event production managers are responsible for the overall planning, coordination, and execution of events. They work closely with clients to understand their needs and objectives, and then develop and implement a plan that will ensure the event is successful. This job can be very demanding as it requires a lot of creativity and coordination to make sure an event runs smoothly.

What is the meaning of event management?

One of the most important aspects of managing a small or large-scale event is ensuring that everyone involved is on the same page. This can be done through organized communication, planning, and execution. By working together, everyone can come up with a plan that meets their needs and wants. This allows for a smooth and organized process that leads to a successful event.

What is an event production plan?

Productions are essential in making sure that an event is memorable for all who attend it. From the careful planning and coordination that goes into all aspects of the event, to the execution of every single detail, a production team ensures that every individual step is accounted for and that everything goes smoothly. By ensuring that everyone involved is on the same page, everything from the time guests arrive to the end product is managed with precision and care. This level of attention to detail ensures that each and every aspect of an event is ran with precision and precision ? from setting up the stage to ensuring all guests have a great experience. A production team can make or Break an event, so it?s important to consider who you want working on your behalf and what kind of standards you want them to meet. If you?re looking for someone who will take care of everything from start to finish, look no further than a production company.

What are the skills required for production manager?

It is no secret that communication is key in any organization. Whether it?s trying to get your team to work together on a project or needing to get your message out to a large audience, you need to be able to communicate effectively. With strong negotiation skills, you can get the most out of any communication situation. As a leader, you know how to motivate others and make sure deadlines are met.

What tasks do event planners do?

In the event planner role, you will be responsible for coordinating and creating experiences for your clients. By scouting locations and soliciting bids, you will be able to create a unique and beneficial event. Managing vendor relationships and client communications is also necessary in order to ensure that everyone is on the same page. Finally, managing budgets can be difficult but important in order to ensure that your events are budget-friendly.

What is the most stressful job?

It is no secret that the 25 most stressful jobs in the United States are Sales Manager, Anesthesiologist, Construction Manager, Patrol Officer, IT Manager, Physician, Lawyer, and Financial Manager. These positions are often known to be highly demanding and require a lot of skills and experience.

What are the stages of event management?

When planning an event, it is important to set ROI-driven goals and objectives. Doing so will help you achieve success while ensuring that your event is remembered for a long time to come. To make the most of your event, you need to have a solid budget and plan everything down to the last detail. Additionally, be sure to prepare everything needed (e.g., catering, security, etc.) in advance so that your guests have a smooth experience on the day of the event. Lastly, evaluate your event's performance and power future events in order to determine if this was a successful move or if you should consider doing something different next time around.

How do I write an event plan?

A 10 step event planning guide is essential to any successful event. This guide covers steps to plan, execute, and manage an event. By following these steps, you can create a successful and memorable experience for your guests.

What are the 7 key elements of event management?

The 7 key elements of event management are infrastructure, audience, attendees, organizers, venue, and media. Event software should be able to manage all these elements so that your event is successful.

How do you run an event?

If you're looking to celebrate a special occasion with friends or family, it's important to have a plan in place. Whether you're throwing a small party or hosting a large event, here are some tips to help make your event run smoothly and efficiently. 1. Develop your event goal and objectives. Once you know what you want the event to achieve, it's time to start planning! What are the goals of the party? How much money do you want to spend? What type of guests are you wanting to welcome? Do you want an open-air birthday party or a more traditional setting? Make sure all of your information is gathered before starting planning. 2. Organize your team. A great way to make sure everything runs smoothly is by having an organized team in place. Who will be responsible for leading the party? Who will be responsible for setting up and tearing down the party? who will be responsible for providing food and drinks? Who will be responsible for providing entertainment? This way, everyone is on the same page and can focus on what they're most passionate about. 3. Recruit & train volunteers! If you don't have anyone else available to help out, don't hesitate to call on volunteers!

How do I host an event?

If you're looking to create a memorable event for your guests, start by planning it far in advance. Choose the perfect venue, make sure the space is prepared and ready for your guests toNetwork, and remember to keep things fun with memorable reminders.

What course should I take to become a production manager?

In recent years, several programs have been designed to help students with their careers in the manufacturing and business industries. One such program is the Manufacturing Institute at Indiana University-Purdue University Indianapolis (IUPUI). This program offers students a range of classes and workshops that can help them develop their skills in production management. The institute offers a Bachelor's degree in a relevant major, and also offers courses in mathematics, technology and distribution to assist students with their career goals. A Master's degree in Manufacturing or Business Administration can also be helpful for students who want to pursue a career in manufacturing or business.

Who works under production manager?

When pre-production is underway, the production manager focuses mainly on making a logistical plan and detailed schedule for the shoot. This allows them to focus on making the film as efficiently and effectively as possible. The production manager also works closely with the producer, line producer, first assistant director, and others to break down a script for purposes of scheduling and budgeting.

What are the challenges of production manager?

Most product managers face many challenges when it comes to becoming the dreadedFeature Factory. Creating a product roadmap without customer research can be a challenge, as well as lack of company-wide processes. However, the product team should play a key role in developing the product strategy and should not be solely focused on creating features.